In these days of keen competition and wonderful activity it is necessary for the business woman to have enthusiasm. If she lacks in this, her business will be at a stand-still, while her enthusiastic competitor goes forward.
Enthusiasm should not be carried to an extreme any more than any other good thing should be carried to an extreme, but at that it is better to be over-enthusiastic than not enthusiastic enough. No one can be truly enthusiastic who does not believe in her business. Enthusiasm is a form of advertising. It shows the people you deal with that there is something going on and that you believe in your own medicine.